Marni.com is an Italian luxury fashion label founded by Consuelo Castiglioni in 1994. Castiglioni was the label's designer from 1994 to 2017. The current designer is Francesco Risso, who had previously worked at Prada.
The fashion line started in 1994 when Castiglioni became known for her contributions to the design of fur, stemming from her husband's family fur business. At the time, fur was typically designed in an old-fashioned manner, but Castiglioni instead treated it as a normal fabric to make modern, wearable clothing. Her fashion line, named after her sister Marni, grew as her customers needed something to wear under or with their fur.
Castiglioni, who has always been the label's chief designer, is responsible for Marni's aesthetic of "European-inflected bohemianism." Other descriptors that have been applied to Marni designs include "quirky," "feminine," "off-beat," and "funky." Early design features included idiosyncratic prints and vintage-inspired shapes and fabrics; Marni has retained these elements but has become more streamlined Other Marni hallmarks include juxtapositions of texture; color blocking; a palette focused on gray, beige, and blue, in which bright colors are interspersed; and unusual shapes, such as bell hemlines, gathering, asymmetry, and large volumes.
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